1. #PoweredByTweets is open to anyone currently working at a UK creative agency or a creative department within a UK multi disciplinary agency.
  2. Entrants must be available to pitch their idea to a judging panel on August 16th 2019 at a central London location.
  3. The winning idea will receive £100,000 Twitter advertising promotion. This advertising promotion can only be used on Twitter and only be used to promote the winning idea. Additionally the Twitter advertising promotion must be live for a maximum of 8 weeks.
  4. The runner-up idea will receive £50,000 Twitter advertising promotion. This advertising promotion can only be used on Twitter and only be used to promote the winning idea. Additionally the Twitter advertising promotion must be live for a maximum of 8 weeks.
  5. The winning idea and runner-up idea will each receive support from Twitter UK in the form of the following:
    1. Two 1-2 hour workshops with at least two members of Twitter UK Brand Strategy team to help develop and refine the idea.
    2. Two 1-2 hour workshops with at least one member of Twitter UK Labs team to develop and refine and production elements relating to the campaign.
    3. 6 hours of email and telephone support from a Twitter UK advertising manager to assist with set-up and delivery of Twitter advertising promotion.
    4. Assistance with entry into national and international awards in the form of one 1-2 hour workshop with Twitter UK Brand Strategy to assist with the award entry. Additionally, 8 hours of Twitter UK Research time will also be available to provide Twitter data that may assist the entry.
  6. Shortlisted participants must be available to attend a live pitch, to present their ideas to the judges on August 16th 2019. This presentation should be no longer than 10 minutes long with an additional 5 minutes for questions.
  7. All communication, sign-off and approvals with the not for profit organization, in relation to the idea, are the sole responsibility of the entrant.
  8. All ideas will be judged on the following criteria:
    1. Understanding of the human insight the idea is based upon
    2. Clear understanding of, and effective use of, the Twitter platform and audience
    3. Potential positive impact for the not for profit organisation or cause
    4. Creativity and originality
    Each criteria will be scored by the judging panel on a scale of 1-5 to determine the final overall score for each idea.
  9. The Twitter advertising budget can be used on Twitter only and support only one cause/campaign related to the submitted idea.
  10. The idea/campaign must be in support of a registered UK charity organization or support a good cause more broadly. No submissions for political or for profit organizations will be considered.
  11. Only entries submitted using the template provided and submitted via the online form found at https://docs.google.com/forms/d/1ln4LaTP8eEhau-wWsqXGQcB1RkN5yi6iC48MiE9fd6k will be accepted.